The story of our brand is based on our pursuit to create a new imaginary value in the international tourism and events industry that is to be identified with the concept of “immortalizing the moment” and “creating unforgettable memories”, and to be associated with such expressions as “luxury”, “comfort” and “ magnificence”.

Based on this insight, our company founders created the 'LaBiance' brand by improvisationally combining the word biance, which evolved from the Italian word 'bianca' meaning 'white' in the context of etymology, and the prefix La, which means ‘this’ / ‘that’ in various European languages such as Spanish, Italian and French.

The main component of LaBiance brand image consists of the image of a goose feather leaf. Designed at a 45-degree angle to the right in a vertical-slanted position, the feather is shaded in golden yellow, which connotes abundance, prosperity, luxury, quality, prestige and attractiveness. Smilarly, in the existing typeface of our brand image, which offers an aesthetic appearance, the striking black colour is used to evoke a feeling of mystery, power, wealth and dignity. In this way, the current brandmark design has emerged in a way that reinforces the perception of luxury, comfort and elegance.